The Audience-to-Income Summit
Explore 12 expert conversations packed with practical strategies to grow your audience, increase sales, and build a smarter, more sustainable online business.
Access the summit now →Visibility · Authority · Audience
Helping you grow your visibility, authority and audience.
I’m Dearbhla Trainor (“Derv-La”). I teach creative solopreneurs, course creators and service-based experts how to build genuine visibility that leads to real opportunities — not burnout.
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The Simple Summit Playbook
The simple, step-by-step way to run a virtual summit that grows your email list fast - no big audience required.
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Growing a business today isn’t about chasing trends, posting constantly, or going viral. It’s about showing up in ways that build trust, grow your audience, and lead people toward working with you.
What I help with
Visibility That Attracts
Show up strategically — in ways that build recognition, trust, and opportunity without trying to “be everywhere.”
Credibility That Converts
Communicate your expertise clearly, confidently, and consistently so clients feel certain choosing you.
An Audience That Grows With You
Build relationships (not just followers) through email, partnerships, collaborations, and aligned content.
About Dearbhla
Hi! I’m Dearbhla (pronounced Derv-La - yes, one of those impossibly hard-to-spell Gaelic names ๐ ). I’m a psychology- and marketing-trained entrepreneur who has spent over a decade building my own business through strategic self-marketing and treating creativity like a true business.
Along the way, I began teaching others how to do the same, building a dedicated audience by helping thousands of creatives strengthen their business skills, communicate with confidence, and show up with more clarity, credibility and direction.
My career has taken me through a pretty eclectic mix of roles โ from sales in commercial real estate and working as a booking agent in the music industry, to TV and commercial production, artist management, podcast hosting, and live event production.
On the events side, Iโve worked behind the scenes on everything from festivals and awards shows to Toronto Fashion Week, and later founded and co-hosted my own annual three-day, in-person conference. Since then, Iโve taken that experience online, producing virtual events designed to bring experts and audiences together while building authority, growing an email list, and creating opportunities that continue well beyond the event itself.
All of those experiences have shaped how I think about business, marketing, communication, and creating experiences that people actually want to be part of.
Now, I help course and program creators, membership owners, and digital entrepreneurs become the visible, trusted face of their brand - and build smarter, more sustainable ways to grow their audience and business. My work focuses on practical strategies, simple systems, and repeatable habits that help you get in front of the right people, nurture your audience, build trust, and turn that attention into meaningful business growth - without burning out or trying to do everything.