1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, subscribe to our email list, download a resource, register for an event, interact with our content, or otherwise communicate with us.

We are committed to respecting your privacy and protecting your personal information. This policy is intended to explain what information we collect, why we collect it, how it may be used, and the choices you have regarding your information.

We aim to comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL), as well as other privacy laws that may apply to individuals in other jurisdictions.

2. Information We Collect

Depending on how you interact with our website and business, we may collect the following types of information.

a. Information You Provide Directly

This may include:

• Your name

• Email address

• Contact information

• Information you provide when completing a form or survey

• Responses to questionnaires

• Information you provide when requesting support or contacting us

• Information you voluntarily provide when participating in events, promotions, or other activities

• Any other information you choose to provide

We only ask for information that is reasonably necessary for the purpose for which it is collected.

b. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, or similar technologies. This may include:

• IP address

• Browser type

• Device type and operating system

• Pages visited

• Links or content you interact with

• Approximate location based on your IP address

• Referring website

• Date and time of your visit

• General website usage and engagement information

This information helps us understand how people use our website and improve the experience.

c. Information Collected Through Third-Party Services

We may use third-party service providers to operate our website, communicate with our audience, manage our email list, process payments, host content, analyze website traffic, or provide other business functions.

These providers may collect or process personal information on our behalf and are generally governed by their own privacy policies and terms.

Examples of services we may use include email marketing platforms, website hosting providers, payment processors, analytics providers, scheduling tools, video-conferencing platforms, and other business software.

We may add or change service providers as our business develops.

3. How We Use Your Information

We may use your personal information to:

• Provide the information, resources, or services you request

• Send newsletters and other email communications you have subscribed to

• Respond to questions, requests, or support inquiries

• Communicate with you about activities you have registered for or participated in

• Process transactions, where applicable

• Send relevant business content, educational information, and updates

• Send promotional or marketing communications where permitted by law and where you have provided the required consent

• Understand how people interact with our website and content

• Improve our website, content, communications, and business

• Maintain the security and functionality of our website

• Prevent fraud, misuse, or unauthorized activity

• Comply with legal, accounting, tax, and other regulatory obligations

We do not sell, rent, or trade your personal information.

4. Legal Basis for Processing - EU Visitors

If you are located in the European Union, United Kingdom, or another jurisdiction where the General Data Protection Regulation (GDPR) applies, we may process your personal information based on one or more of the following legal grounds:

• Consent: Where you have given permission for a specific use of your information, such as receiving marketing emails.

• Contract: Where processing is necessary to provide something you have requested or agreed to receive.

• Legitimate interests: Where processing is reasonably necessary to operate, maintain, improve, and secure our website and business, provided those interests do not override your rights.

• Legal obligation: Where processing is necessary to comply with applicable laws or regulations.

Where we rely on consent, you may withdraw that consent at any time.

5. How Your Information Is Stored and Protected

We take reasonable administrative, technical, and organizational measures to protect your personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Using reputable third-party service providers

• Using secure and encrypted platforms where available

• Limiting access to personal information to what is reasonably necessary

• Using passwords and authentication measures to protect accounts and systems

• Taking reasonable steps to avoid unnecessary collection, downloading, or transfer of personal information

However, no method of transmitting or storing information online can be guaranteed to be completely secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security.

6. Sharing Your Information

We may share your personal information with trusted third-party service providers when reasonably necessary for them to provide services on our behalf.

These providers may assist with:

• Website hosting

• Email marketing and communications

• Payment processing

• Website analytics

• Scheduling

• Event or webinar hosting

• File and document storage

• Business administration

• Customer support

• Other technology or business operations

These providers may process or store information outside Canada, including in the United States or other countries. When this occurs, your information may be subject to the laws of the jurisdiction in which it is stored or processed.

We do not sell, rent, or trade your personal information to unrelated third parties or advertisers.

We may also disclose personal information where required or permitted by law, such as to comply with a legal obligation, court order, or lawful request.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Remember preferences

• Understand website traffic and usage

• Measure the effectiveness of content and marketing

• Understand how visitors interact with our website

• Improve website functionality and user experience

You can generally control or disable cookies through your browser settings. Disabling certain cookies may affect how some parts of the website function.

Third-party services used on our website may also use their own cookies or tracking technologies according to their respective privacy policies.

8. Email Communications and CASL

If you voluntarily subscribe to our email list or otherwise provide consent to receive marketing communications, we may send you:

• Newsletters

• Educational and business-related content

• Free resources and related information

• Updates about our business

• Information about new or future offerings

• Promotions and special announcements

We will only send commercial electronic messages in accordance with applicable laws, including Canada's Anti-Spam Legislation (CASL).

Every marketing email will include an unsubscribe option. You can unsubscribe at any time, and we will process your request in accordance with applicable law.

Unsubscribing from marketing communications does not necessarily prevent us from sending you non-promotional communications that are necessary or permitted, such as responses to an inquiry or other transactional communications.

9. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have the right to:

• Request access to the personal information we hold about you

• Request corrections to inaccurate or incomplete information

• Request deletion of your personal information, where legally permitted

• Withdraw consent to certain uses of your information

• Unsubscribe from marketing communications

• Ask questions about how your information is collected and used

• Request information about third parties with whom your information has been shared, where applicable

To make a privacy-related request, please contact us at hello@dearbhlatrainor.com.

We will respond to requests within a reasonable timeframe and in accordance with applicable privacy laws.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

The length of time information is retained may depend on factors such as:

• The purpose for which it was collected

• Whether you continue to interact with us or our business

• Legal, accounting, tax, or regulatory requirements

• The need to resolve disputes or enforce agreements

When personal information is no longer reasonably required, we will take reasonable steps to securely delete or anonymize it.

11. Children's Privacy

Our website and communications are intended for adults.

We do not knowingly collect personal information from children under the age of 16. If we become aware that we have unintentionally collected personal information from a child, we will take reasonable steps to delete that information.

12. Third-Party Websites

Our website or communications may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review their privacy policies before providing them with personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable laws.

We encourage you to review this Privacy Policy periodically to stay informed about how your information is handled.

14. Contact

If you have questions about this Privacy Policy, would like to make a privacy request, or have concerns about how your personal information is being handled, please contact us:

Dearbhla Trainor
Email: hello@dearbhlatrainor.com
Location: Vancouver, British Columbia, Canada